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Build An E-Business On A Shoestring
Free Tips, Tricks and Tools To Make You Money
Issue # 27
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In This Issue
** More Freebies
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Seven
Sure Fire Recipes For Internet Failure
By
Terry Dean
This
article is quite a bit different from our usual publication. Instead of
showing you how to succeed, today I am going to show you how to fail.
Below
are seven recipes for the surefire failure of your web site. I will show
you how to cure each of these faulty recipes underneath each listing.
Once
you know the steps that cause failure, you can avoid them.
Failure
Recipe #1: Sell Something You Don't Understand.
Do
you want to know one of my pet peeves? It is when someone comes to me
asking how they should sell the new book they wrote on "Internet
marketing."
My
question is...If they wrote the book on it, why are they asking for my
advice?
This
is a Surefire recipe for Internet failure...You shouldn't be trying to
sell something you don't know, understand, and aren't an expert in.
In
other words, don't sell an Internet marketing product if you haven't
made money in Internet marketing.
Don't
jump on a business opportunity just because someone you know is
promoting it. Find something that you love. Then, build a business out
of that.
If
you love gardening, then find a way to develop a web site and product
around that. If you love mountain bikes, then create a web site about
that.
If
you are always on the golf course, then create a theme out of that.
Review golf courses and golf clubs. Sell golf videos on your site. Joint
Venture with a travel company and offer golf getaways.
The
most successful online sites are not in the "business
opportunity" field. They are special interest sites built around
specific themes.
Failure
Recipe #2: Don't Add Your Personality.
Don't
try to compete with corporate sites with your little $100 domain. They
have the huge advertising budget to overcome their site mistakes, but
you don't. You must use your secret weapon...YOU.
Many
people are ashamed to do this, but you absolutely have to add a little
bit of you into your web sites. Your visitors are not looking for
another corporate site. They are looking for real solutions to their
problems, and they want them to come from a real human being.
Include
your name on your site. Give your phone number and personal email
address. Tell them facts about why they should listen to you. What
experiences or credibility do you have in the field?
When
you write something for your site, let it include your personality.
Include your opinions. In other words, be interesting to the people who
visit you.
Failure
Recipe #3: Ignore Your Traffic Stats.
Where
does most of your traffic come from? Ask that question of 90% of the
webmasters out there, and they will just give you a blank look. They
have no idea where their traffic comes from.
This
is a serious mistake and one you will have to correct if you have any
ambitions for your site at all. Virtually every hosting company you
could possibly purchase your site from comes with some type of tracking
features. If you don't know what your hosting company currently offers,
ask them.
Examine
your stats to find out where your traffic is coming from. What search
engines do they use to find you? What keywords did they use? Who else is
linking to you?
Which
pages do they visit first? Which section of your web site do they go to
the most after they visit the front page? These are the types of
questions your traffic stats should be telling you.
Once
you have a chance to look at them, increase promotion in whatever areas
are working. If you notice that you are getting a lot of hits from a
specific search engine, increase your promotion on that engine. If you
receive most of your hits through links on other sites, then work more
on creating links.
If
you notice your traffic surges every time an ezine publishes one of your
articles, then send out more articles for ezines to use. Keep on doing
whatever is currently working for you! Cancel the rest.
Failure
Recipe #4: Don't Collect Email Addresses.
Sites
which only have one shot to sell their visitors are eventually going to
fail. You have to create a sales system where you can follow up on them
again and again.
The
best way to do this is to create your own ezine. You could also offer a
special series of reports which are sent out to your prospects by email
every couple of days or every week. Either method will increase your web
site sales and increase your profits.
Think
about it this way. If you can't get a prospect to commit to you by
giving you their email address, then there is no way you can sell
something to that prospect. So, focus on collecting the email address
when someone visits your site.
Offer
your ezine (or your special series of reports) on every page your of
site. Give free ebook bonuses for subscribing. Offer other incentives
for subscribing. Build the list and at the same time make your first
product offer to them. So, you are still doing a sales presentation, but
you get to follow-up at the same time.
I
will venture to say that your actual web site serves two primary
purposes. It is there to give you the basic credibility so that they
subscribe to your email publication, and it is there to help you take
online orders. For most businesses, those are the two most effective
purposes of the entire site!
Failure
Recipe #5: Sell Shoddy Products.
If
you are out to fail, then sell some shoddy products. It used to be said
that if one customer had a bad experience they would tell 10 of their
friends about it. Now, with the global efficiency of the Internet,
instead of them just telling their friends, they may tell thousands of
people about it.
When
you sell a really good product, the news gets around. When you sell a
poor product, the news gets around even faster.
So,
make sure any product you sell is your best work. Figure out a way to
add additional bonuses to it. Give the customer more than they expected.
You have to "WOW" them.
Give
them faster shipping then they expected. Purchase reprint rights to
someone else's product to throw in as a bonus. Call them up and ask them
if they need anything else. Go beyond the call of duty and your name
will begin to become well known around the Internet.
Failure
Recipe #6: Build It and Sit on It.
The
phrase "Build It and They Will Come" is a great statement to
use in a movie, but it doesn't work on the web. Too many webmasters
spend thousands of dollars building a web site, and then they sit on it.
They don't do anything with it.
If
you want traffic, then you have to go out and get the traffic. There are
two commodities that you can use to build traffic to your site:
#1:
You can spend money building traffic through offline advertising, banner
ads, ezine ads, and the like.
#2:
You can spend time writing articles to submit to ezines, participating
in forums, exchanging links, etc.
Spending
your time is actually more productive in 90% of cases then spending your
money, but either way it does cost you something. If you want traffic,
you have to advertise.
Failure
Recipe #7: Do What Everyone Else is Doing.
Most
Internet marketing methods only work until everyone knows about them.
Innovations only last so long on the web. For example, it used to be
really easy to get top positions on the search engines. Now, you really
have to work to get those positions because every market has thousands
of competitors who know the secrets to search engine marketing.
You
have to do something a little bit wild and unique to build your traffic
bases in most cases. You have to come up with your own ideas and not
just rely on what a few select gurus are telling you.
If
a guru tells a method for building traffic, then you can rest assured
that thousands of marketers will soon be using that exact method for
building traffic. Although the method will still work, it won't work as
well as when it was first invented because of the increased
competition.
Learn
to use your mind...and then success in your business will follow.
Terry Dean,
a 5 year veteran of Internet marketing, will Take You By The Hand and
Show You Exact Results of All the Internet Marketing Techniques he tests
and Uses Every Single Month" Click here to Find Out More:
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