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In This Issue
** More
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** More
Traffic Generating Tips, Pay Per Click
Advertising
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Marketplace Ads (get a free ad $30 value)
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hope you
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You can do
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If
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If
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If
you shrug
off the
fears
Give it to
God
And you just
do it
Me
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Traffic
Generating Tips
by Dan
Farrell
As I stated
in my last article in ezine #32, the best ways of
generating
traffic and qualified traffic to your web site,
affiliate
program or mlm program, are:
1. Ezine
ads
2. Pay per
Click Search Engines
3.
Links
4.
Submission
Services
The fastest,
least expensive then many traffic generators are
the Pay per
click search Engines.
I have been
placing upwards of 1,000 keywords in Overture,
7Search,
Brainfox, FindWhat and Verygoodsearch.com
It is a lot
of work and can get very frustrating and tedious.
However, I
have found a couple fo nifty software tools to make
keyword
advertising much easier. One is VeryGoodWords. It a bid
manager that
sorts the keywords by search engine with bids
ranked from
highest to lowest cost. You can get a free trial
version that
limits you to Overture and Findwhat at:
http://www.engineready.com/cgi-bin/a.pl?er&1314
<"http://www.engineready.com/cgi-bin/a.pl?er&1314">AOL
Friends</a>
Another I
just started using is GoToast. They provide an
automated
bid-management service that adjusts a Web site's ad
spending to
keep its ads in position No. 1, 2, or 3 in Overture
and 18 other
pay-per-click vehicles.
It has
learning curve but their customer support will spend as
much time as
necessary to get you up and running. You can get a
14 day trial
here. http://www.roibot.com/w.cgi?R38406_gotoast
<"http://www.roibot.com/w.cgi?R38406_gotoast">AOL
Friends</a>
Overture's
has strict content guidelines. If you are selling an
affiliate
program, make sure you say so in your product
description.
And try to put a gateway page on your own domain
for the
affiliate. It will give it a unique look and be more
acceptable to
Overture and others.
And by
creating a mini web page for an affiliate or mlm, you
can
offer
something in addition to the main product/service to
encourage the
visitor to sign up or buy what you are offering.
Separate
yourself from the chaff…do something that no one else
is doing or
offering. If you are good at designing web pages,
offer a free
page if they buy, or a free ecourse or report.
I am doing
that with The Incredible eBook Package by offering a
free domain
and a free month's web hosting at Host4Profit.
http://www.five-instant-web-sites.com
.I've often
wondered how important it is to pay for the top
spot. Because
the No. 1 position often costs much more than No.
2 and No. 3,
wouldn't the 2nd and 3rd positions be more
cost-effective?
One answer,
based on the actual historical experiences of
advertisers,
comes from Dave Carlson, the CEO of GoToast.com.
http://www.roibot.com/w.cgi?R38406_gotoast
In GoToast's
study of ads in positions 1, 2, and 3, Carlson
found the
following number of visitors, conversions, and return
on
advertising dollars:
Position
Visitors Conversions Return on Ad $
1 100 1.24%
$2.16
2 64 0.51%
$1.36
3 73 0.63%
$2.59
In the above
chart, for every 100 visitors who clicked ads in
position 1,
64 clicked ads in
position 2, and 73 clicked ads in position 3.
Interestingly,
advertisers who paid to be in position 3 actually
received a
greater number of visitors and a higher percentage of
conversions
than ads in position 2.
More
important, ads in position 3 provided a much higher ROI
than ads in
position 1 ($2.59 for every $1 spent versus $2.16).
"If
everything's equal," Carlson says, "the third
position is
the most
successful." Carlson speculates that visitors who
click
an ad found
in position 3 are more ready to buy something,
perhaps after
having examined the sites advertised in positions
1 and 2. In
addition, it costs fewer cents-per-click to keep an
ad in
position 3 than in position 1, making the return even
higher.
My guess is
that a well-written ad in position 3 will often
out-pull a
mediocre ad in position.
I have a new
web page listing the top PPC"s and a bit of
information
on each. You can Review them here.
http://www.mhg-consulting.com/payperclicksearchengines.htm
<"http://www.mhg-consulting.com/payperclicksearchengines.htm">AOL
Friends</a>
And I have a
Pay Per Click Advertising eCourse on autoresponder.
You can
subscribe by Sending any email to:
mailto:ppcsecrets@makenetmoney.com
Finally,
subscribe to Sumantra Roy's newsletter on Search Engine
Optimization.
He is one of the most respected search engine
'gurus'.
http://www.1stSearchRanking.com/t.cgi?1684&newsletter.htm
<"http://www.1stSearchRanking.com/t.cgi?1684&newsletter.htm">AOL
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Page?
Subscribe at:
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Great
Business and Computer Tips - Monday thru Friday
Instructions
to place your ad are in the Newsletter.
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