|
Build
An E-Business On A Shoestring
Free Tips, Tricks and Tools To Make You Money
Issue # 36
_____________________________________________
In
This Issue
-
More
Freebies
-
What's
Happening?
-
More
Traffic Generating Tips, Paid Submission Services
Part 2 of 3
-
Marketplace
Ads (help to keep this ezine free by visiting the
marketplace)
Thanks
for your subscription to this newsletter. I hope you
enjoy it and please let your
friends, associates know about it!
WARNING!
I am finding because of the spam zealots and paranoia
this ezine and a lot of good email isn't getting
through. Either with Yahoo and their Spam Guard or
various Spam Filter Software. Please don't throw the
baby out with the bath water.
Make
doubly sure that you aren't filtering out 'good stuff'.
Find
the ad code and win a free classified ad in next issue!
Just email the code with your ad, 6 lines, 65 characters
per line
-----------------------Top
Sponsor---------------------------------
I
Made $200 The First Month with Residual Success And I
Am Going To Promote Your Link IF You Join. I Will Be
Working
The Bottom People This Month To Stimulate You By Seeing
Your Business Grow And Money Put Into Your Pocket. Your
Downline WILL EXPLODE!
Monthly
Residual Income
o Low Cost Only $10 Monthly
o 90% Payout Down 5 Levels
o Over $4,000 Monthly is Possible (with our system
unlimited)
o 5 Level Forced Matrix
We
Have A Fantastic Lead Capture System Which You Will
Get And Free Search Engine Submission. First Come-First
Served.
Send me your welcome letter from Residual Success and
I will start sending you Downline members! Visit here.
---------------------Free
Offer Of The Month--------------------------
You
can get a list of all the free manuals, ecourses and
reports that you can have in minutes. Click here
to start your first installment in seconds.
The
latest is how to get 1 Million Banner Impressions in 4
easy steps. It is not hocus-pocus or b.s. but REALLY
WORKS! Start
reading now!
_____________________________________________
Announcing
5 Money Streams!
You
Are Hearing About It First!
-
$4
Per Referral,
-
5 Matrix Programs with An
Honest-To-Goodness Opportunity to Make $500, $1,000, or
even $100,000.
-
5 Fabulous
eBooks,
-
Software
-
Free
3 Day/2 Night Luxury Vacation
-
Free Entry Into a Safelist As A Pro Member.
This
is my own program folks and I Will Treat My Readers Like
Royalty. And You Get An
Extensive Resource Page And an Ad Coop To Boot. Go
here for more info.
Almost
forgot! You Will Get A Laptop And A $25,000 Dream
Vacation For Cycling. Go Cruising On The QE2!
--------------------------------------------------------------------------
If
you want to get great results from your ad campaign, we
have
over 5170 eager, ready to buy subscribers! View ad rates
here.
--------------------------------------------------------------------------
Traffic Generating Tips
by Dan Farrell
As
I stated in my last article in ezine #35, the best ways
of generating traffic and qualified traffic to your web
site, affiliate program or mlm program, are:
1.
Ezine ads
2. Pay Per Click Keyword Ads
3. Links
4. Submission Services (paid)
Here
is continuation of an excellent article by Brent Winters
Of Web
Positon Gold.
Part
2 of 3.
Are
paid inclusions worth the money even if you're a patient
person? They certainly can be. For example, the key to
bringing
traffic to your site is not simply to be included, but
to
be ranked near the top of the results. This means taking
advice from resources like WebPosition Gold or this
monthly
newsletter and applying it to your site design and
promotional
strategies. Being able to test new designs and
techniques
every 48 hours rather than every three weeks can give
you
a definite competitive edge.
Be
aware that with paid inclusion, you pay for each URL you
want included rather than paying once for your entire
Web
site. Since that can be expensive for large sites,
rather
than paying for inclusion of all URLs on your site,
consider
paying for just a few strategic pages. You could use
these
pages to test your optimization ideas and verify that
they
are working for you and generating traffic. Once you
know
for certain what works for you, you can apply those
concepts
to your entire site and submit the remaining pages via
the
free option.
If
you have the budget, you can pay for inclusion of
additional
pages and measure your return on investment. Ideally
this
means measuring how many dollars you generate from each
listing.
However, if you don't have the means to track sales to
each
page, then analyzing the number of visitors to each page
should
also give you a good idea of its effectiveness. The
question
then becomes how much search engine traffic are you
getting
to each page? WebPosition's Traffic Analyzer service or
a
good quality log analysis tool will be able to tell you
this.
If you don't already have a traffic analysis tool that
provides
this information, a free trial of the Hitslink powered
Traffic
Analyzer is available at:
http://www.hitslink.com/webposition/
The
amount of traffic you receive to a page will vary
depending
on the keywords you target and the rankings you achieve.
If you target a keyword that is searched infrequently,
your
traffic will be minimal. Furthermore, if you target a
keyword
that is TOO popular, you may find it overly difficult
and
time-consuming to achieve a top ranking. That's why I
have
long recommended that people make it easier on
themselves
by taking advantage of the WordTracker service:
WordTracker
keeps a database on how frequently keywords are
searched and can rank them by popularity. More
importantly,
it will help you find keywords that are searched for
often
but are not so competitive as to be next to impossible
to
achieve a top ranking. It's by far the best service of
its
kind that I've seen to date.
2.
Pay-Per-Click (PPC) - Unlike crawlers offering paid
inclusion
options, PPC engines rank Web sites by the highest
bidder.
Whoever bids the highest for a given keyword ranks the
highest.
You don't actually pay for the ranking, but instead pay
only
for the number of clicks generated by that listing. In
other
words, if you bid 25 cents for the keyword "purple
widgets,"
then your account will be charged 25 cents each time
someone
clicks on your listing and visits your site.
Overture
(formerly named Goto) remains the king of all PPC
engines. They chose years ago to develop an engine that
is
based on an entirely different concept than traditional
search
engines. Crawlers rank sites based on indexing the
actual
content of the page and certain other factors such as
link
popularity. Overture on the other hand reasoned that
those
willing to pay more for a top ranking most likely had a
higher
caliber of content to offer. The reasoning goes that the
more successful and popular a Web site is, the more it
can
afford to pay. If a Web site is successful, then it has
to
be doing something right.
For
some types of searches, PPC engines can yield reasonably
good results. However, for many other searches, you'll
not
find the best matches to your query in my opinion. For
example, you may have a site giving away hard to find, quality
information for free. This may be a fantastic bargain for you as the
consumer. However, that site may not be in a position to
pay Overture 50 cents per visitor like their competitor.
Their more successful competitor may have plenty of cash
to
spend but charges you more for the exact same
information.
In this type of scenario, you'd be better off searching
an
engine like Google who does not bias results by the
amount
they can pay.
Moreover,
a specialized search site like MySimon.com will help
locate vendors with the lowest prices for an array of
products.
In contrast, on Overture, you'll find only the vendors
who
paid the most to be there. You might reason that those
who
pay the most for those positions may have the highest
overhead, and thus higher prices for the same product. This is not
always the case of course because of economies of scale,
but it is something to keep in mind when you shop.
The
success of the PPC model thus far has not come from
delivering the highest quality results to your queries as its
proponents would like you to believe. Instead, their success has
come from their ability to buy visibility on the most popular
crawler and directory based engines that consumers tend to
prefer.
The
major crawlers are struggling to turn a profit right
now.
However, Overture has jumped in claiming to be their
savior.
Overture and some other PPC's are already making a
profit,
largely since they get paid for every click-through on
every
listing in their database.
Unlike
the crawler engines, Overture doesn't have to worry
about setting just the right price for each and every
banner
ad to maximize their profits. Instead, the PPC's auction
style
bidding allows the market to set prices in real-time to
exactly
what they're willing to bear. Better yet, the advertiser
only pays for actual visits to their site. If you're a
Web site owner, this advertising model is much less risky
than paying by the impressions served. Most banner ads are
sold by the cost per impression (CPM). Unfortunately, they
make few guarantees that you'll receive a certain number of
visitors from those impressions. The greater risk lies more with
you, the Web site owner.
Overture's
ability to share a sizeable percentage of the
click-through revenues with its strategic partners led to more total
click-throughs for its advertisers. The more click-throughs a PPC
delivers, the more upside potential for the advertisers and for
its search partners. This led to the signing of even more
partners and more advertisers for Overture, thus more paid click-throughs.
You'll now find Overture and other PPC listings near the
top
of the search results for most major engines. The other
PPC's
now face an uphill battle to dislodge Overture's
leadership
position.
The
PPC engines make it clearly known that their listings
are
based on the highest bidder by displaying the bid prices
next
to each listing on their site. The non-PPC engines,
however,
have taken flack for doing a poor job of differentiating
the
paid listings from the unpaid. While some engines have
kept
the paid listings in a separate area of the page clearly
labeled
as "Sponsored listings," others have pushed
the envelope by
using vague terms like "Featured listings."
Some have tried
to an extent to blend the results in with the unpaid and
theoretically unbiased search results. You may have heard how Ralph
Nader's consumer watchdog group has filed a lawsuit against many
of the major engines for deceptive advertising practices.
For
more information about PPC engines go here.
_______________
Marketplace
______________________
THIS
WILL MAKE YOU MONEY!! It Worked for ME...
I wasted my money on so many moneymaking systems. I got
nowhere fast. I fought back. I created a new system that combines the
best of all elements. It's simple and easy to use.
Check
it out! David Carroll
-----------------------------------------------------------------------
Generate
Free Publicity, Free Promotions, And Free Profits With
Jimmy Brown's Latest eBook, "Ezine Profit
Producer".
This
is a must for anyone that is interested in making more
profits with your ezine, lists, or start some. Go here.
------------------------------------------------------------------------
MoneyPumps Puts Cash In Your Bank Account. And Gives You
Web Hosting. Sign up for free. Join me at MoneyPumps and I will
give
you a free domain name for one whole year! You pick it
or if you want, I will.
Now you will be able to have
your own web site with free web hosting and a domain
name. Use it to promote MoneyPumps or any other program
or product. ($150 value) More Info Here.
------------------------------------------------------------------------
It's one of the best kept secrets in the travel
industry:
Travel agents get access to deals and discounts that the
average traveler will never even see. That's because
despite the popularity of online travel, over 75% of all
travel is still booked by agents. YOU CAN HAVE THESE
VERY SAME SAVINGS!
I saved almost $400 on my recent trip to Alaska. It was
easy and fun! See
How!
ad code=freead11.7.02
_____________________________________________
5,000 Guaranteed Visitors To
Your Web Site And 5,000 Banner Impressions! Free To Join for 1st Month.
Sign up here.
_________________________________________________
_______________Marketplace
______________________
Create
Professional Web Pages In 10 Minutes Or Less! These
stunning templates
by
Jimmy D. Brown/Terry Dean will knock your socks off! Check
this one out!
I
have been creating mini killer sites
and
have seen remarkable increases (up to 250%!) in
visitors, sales and interest in products.
And as a Bonus get 6 Tutorials. Read more here.
_____________________________________________
Generate
Free Publicity, Free Promotions, And Free Profits With
Jimmy Brown’s Latest eBook, “Ezine Profit
Producer”.
This
is a must for anyone that is interested in making more
profits with your ezine, lists, or
Start
some. Go here.
_____________________________________________
So
many others advertising GasUpUsa! See why this
is
taking the marketers to the bank on fr^e gas!
Go
here.
adcode=12.19.02
Real
Businesses - Not Reseller Programs
Your
Own Domain + Your Own Business = 100% Profits
Click
Here Now
_____________________________________________
|
