How To Build An Online Business Using Free Stuff

Free Tips, Tricks and Tools

Issue #9

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Thanks for your subscription to this newsletter. I hope you

enjoy it and please let your friends, associates know about it!

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I am sorry I can’t accept any more free ads. It has gone way beyond what

I can publish! So, if you would like to unsubscribe, follow instructions at bottom of

newsletter.

I am including an article by Robert Taylor that states why you shouldn't use ezine free

ads as marketing tactic. A much better method is to target those ezines that will bring

you the most 'bang for you buck'. Spend the $20, 30 or more for a well written ad that

offers the reader a compelling reason to not only look at your ad, but click to get more

information. Of course, one of the best ways to is to offer something that is free and of

substantial value. Like, Amazing Marketing Tactics -)

mailtoebooks1@mhg-consulting.com?subject=AMT

And I am offering a free ebook, 7 Secrets To Unlimited Traffic. This is a very informative

book on how to increase traffic to your web site or how to sell more of your products.

mailtoebooks@mhg-consulting.com?subject=7secrets

Another tactic that I have used with success, is writing articles for ezines. If they are topical

and well written, you will get lots of free advertising. The best information I have read on this

tactic is Rick Beneteau's ebook, Ezine Money.

But as a replacement for free ads, I am offering a free copy of Amazing Marketing Tactics.

This is great resource for those wanting to make money on the Internet. It is packed with valuable

information, tips, and secrets that the 'pros' are using to earn a very comfortable living.

To get your copy, send a reply to, mailtoezine@mhg-consulting.com?subject=AMT

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In this Issue

• Search Engine Positioning - The Top Four Search Engines

• Abuse Free Ezine Ads - You Lose!

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Want to know how I recently started increasing my

online business profits TENFOLD? Moreover, want to

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What Are The Top Four Search Engines?

I frequently get asked by customers Which are the top three or four engines,

the ones in whose search results I really want my company to appear? Of course,

Yahoo! comes to mind. And these days, a lot of people think Google's up there.

But you'd be surprised what research shows.

AltaVista reaches 17.7 percent of web users, but Google gets just 7 percent,

according to the latest Media Metrix numbers. So what's the big deal with Google?

Well, it supports Yahoo! Web Pages results, and Yahoo! gets over 50 percent

of the search traffic. Ask Jeeves and Google sell advertisers related but separate

links on their search results pages so users can discern which links are paid for.

I myself have a problem clicking on a link that paid to get my attention. However,

this strategy appears to be very popular with advertisers. (Speaking of paid placements,

GoTo has retained NameLab to help find a new moniker. The process could be completed

by the middle of next year.)

LookSmart and Inktomi charge web sites a fee to be included in their indexes with

no guarantee of where the sites will be ranked within search returns. I like the

no-guarantee clause. It puts the responsibility of presenting the best content into

the hands of paid editors who are building good content for their directories.

The top four engines you want to ensure you're listed in are Yahoo!, AltaVista,

Excite, and LookSmart. Here's why

Media Metrix's ratings show Yahoo!'s audience reach is 69.1 percent. Audience

reach is a measure of how many surfers visit a search engine during a month.

Yahoo!'s web properties were visited by more than half of the active Internet users in

eight countries as measured by ·Nielsen//NetRatings in June, making it the leading

global property. The company's first international report on web use showed Yahoo!

drew 67.8 million visitors in June.

AltaVista gets 50 million searches per day.

StatMarket ratings show what percentage of all search engine-related traffic

came from each of the search engines through the hundreds of thousands of

sites using HitBox counters. The top three are Yahoo! with 53.4% of the traffic,

AltaVista with 18%, and Excite with 6.7%. This totals 78.1% of all search

engine traffic.

LookSmart has two million links. It powers the main results at · MSN,

AltaVista, Excite, and iWon. LookSmart's search service network reaches

more than 52 million people a month, the equivalent of 74 percent of all Internet

users in the U.S.

Excite offers a smart, practical way to further focus a search by giving users

a lot more than just a search engine. It offers everything from news headlines

and a fast-loading personalized start page to directory-style content organization

and chat. This is a nearly irresistible engine for casual searchers and web newbies.

Sure, you want searchers to find you wherever they go. But focusing on getting

listed in these four will help you gain the greatest exposure. In future articles,

I'll cover how important search is to creating strong customer care and improving

e-commerce, e-support, and e-business as a whole. The theme behind these articles

will be not only sharing information and educating readers on where the traffic is but

also getting that traffic to your site.

Paul J. Bruemmer is CEO of Web-Ignite Corporation, a search engine traffic agency.

Founded in 1995, Web-Ignite provides traffic for Fortune 1000 dot-coms and for B2B

and e-commerce sites. Professional search engine registration services deliver incremental,

verified traffic from major search engines and directories. Tracking search engine traffic

to point of acquisition, sale, signup, or any action, gives you the ability to determine ROI.

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This short ebook intends to help you go straight to the most important things

you need to do to create major traffic and not waste your time bothering

with useless methods like posting to free link pages.

Email

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Abuse Free Ezine Ads - You Lose!

by Robert Taylor

I subscribe to a great number of ezines, some of which

provide free advertising for their subscribers. Of late

a disturbing trend of abusing the privilege of posting

free ads in ezines has emerged.

The evidence is that great numbers of people are in the

habit of subscribing to free-ad ezines and using a fake

(or throw-away) email address. The procedure is to submit

free ads and never look back.

The reasoning behind this is that those posting the free

ads will benefit from the service and not have to pay the

"price" of reading the ezine. You expect others to read

your ad, why not give them the simple courtesy of reading

theirs?

I stated in a previous article about free ads that this

service is a privilege accorded subscribers, and not a

service any ezine publisher is required to provide. The

title of that article is "The Magnificent Gift of Free

E-zine Advertising" and you can get a copy of it by sending

a blank email to artsub1@getresponse.com.

Those who submit free ads using false or throw-away email

accounts cost ezine publishers a great amount of extra

time and effort which could be spent on more productive

items. This becomes a nightmare of rapidly diminishing

returns which could conceivably cause most, if not all,

ezine publishers to totally discontinue free ads.

At this point you are probably thinking, "Big deal!" You

better believe it is a big deal. FFAs and free classified

ad sites are almost totally ineffective because this same

mentality was used in abusing them. How effective is an ad

nobody reads?

As I see it, those subscribing to an ezine for the purpose

of submitting free ads should at least be willing to

provide a valid email address and accord the publisher the

courtesy of reading his/her ezine.

Once the throw-away email in-box is full, all further

messages sent to that address are bounced. Thus, the

publisher cannot verify the email address of the person

submitting the ad and the ad is not published. This is

all a great waste of time and effort.

How would you like it if you published an ezine and groups

of people subscribed just long enough to get a free ad and

then disappeared? Try putting yourself in the publisher's

chair and looking at it from that point of view.

Using fake or throw-away email addresses solely for the

purpose of abusing the privilege of submitting free ads

is the same as spamming someone. There is nothing ethical

or moral about this practice.

I will undoubtedly receive some irate responses to the

following statement, but so be it. No publisher should

feel obligated to provide free ads to obtain subscribers.

The content of their ezine speaks for itself. Where the

publisher wishes to help subscribers by allowing the

posting of free ads, the poster should be required to be

a regular subscriber to the ezine.

Some find this hard to believe, but the Internet should not

be a battlefield. Choose to cooperate with the publishers

instead of going to war against them and you will achieve

much better results.

One of the greatest attributes of the Internet is that we

are hidden behind a computer screen. We are not judged

by our appearance, race, color, creed, social status or

other such things. We are judged solely by what we tell

others about ourselves.

This is also the ugliest part of the Internet. Those who

are rude, discourteous and greedy can hide behind their

computer screens and commit outrageous acts with virtual

impunity. It is like coming into a huge amount of money.

The money does not make a person good or bad, it only

magnifies the goodness or badness.

You have surely seen the meek, mild-mannered soul who

turns into a raging maniac when driving a vehicle. The

Internet has become that vehicle for some of us.

The future of the Internet is in our hands. We can make it

a garbage dump or one of the greatest benefactors known to

humanity. Common courtesy and decency are no less

required on the Internet than in face-to-face dealings.

I wish you the greatest of success in all your ventures!

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Robert Taylor

Amazing New Money-Maker Hits The Internet!

Incredible breakthrough web-hosting package PLUS

access to a huge archive of Internet Truths.

http//www.roibot.com/w.cgi?R538_GL1

mailtoinfo@incomesolved.com

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Classified Ads

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Did you know that Subscribers to Bob Osgoodby's "Internet Tip

of the Week" can also place a free ad on his website. Go to

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For the latest inside scoop on search engines and positioning,

you must read this very informative free ezine.

join-searchenginenews@webpositionadvisor.com

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