Do you realize that you can learn valuable lessons from the mistakes you have made running your business? If you research the mistakes you've made you could actually turn your knowledge into marketing wealth.It would be nice to know that we are giving good customer service to our consumers. We cannot please everyone, but, can learn from our marketing mistakes.

We all make mistakes, but what matters is what we do when it happens. Mistakes allow us to learn and improve how we do business, improving our relationships with our customers and becoming more successful as we move forward. The needs of your client were not met by some aspect of your marketing or customer service, and now you have the opportunity to learn and grow professionally from it.

Marketing analysis has shown that as much as 19 out of 20 customers who are not happy with your service won't candidly protest to you. You may believe this is not a severe dilemma since these problems aren't ones you have to handle, but this is a major issue. The concern is two fold. Not only have you completely lost a potential client, but the bigger problem lies in the fact that they are very likely to tell others who inquire about your services all about their negative encounter.

Interestingly, in most businesses, for ever one single individual who complains about their dissatisfaction with your service there are twenty five more who are dissatisfied but do not complain. This means there are much larger losses to your business than you might realize because of their unwillingness to let you know of their complaints. Even more interestingly, the majority of them, ninety percent, would have kept doing business with you, had you rectified their complaints.

You must realize that setting up a system in order to monitor customer feedback regarding your business counts as one of the most critical things you will ever need to do. The nice thing, though, is that it is not terribly hard to do. You will need a system which keeps track of customers and how frequently they buy from you. It is also vital that you possess their contact info. Once you've got that foundation, you may put together a system to ask actively for feedback from customers regarding their experiences with your business. Clearly, gathering all of this means you must work out every detail, but overall, the approach is quite simple. It is a shame that many business owners have not bothered to take the time to do this.

You can get a free copy of my latest ebook by clicking here: The 7 Keys To Business Marketing Success. Eric Menzies writes about Home And Small Business Marketing at http://www.BizRave.com